MGT30005.W7

Which of the following is NOT one of the four criteria of sustainable competitive advantage (VRIO)?

• Valuable

• Rare

• Operational

• Costly to Imitate

According to Porter’s Generic Strategies, a firm that focuses on offering the lowest cost relative to competitors is using which strategy?

• Differentiation Strategy

• Cost Leadership Strategy

• Focused Differentiation Strategy

• Blue Ocean Strategy

What is one of the key risks associated with a Cost Leadership Strategy?

• Customers may perceive the product as low quality

• The company may struggle with innovation

• The company may lose brand loyalty

• All of the above

In the VRIO framework, what happens if a firm's resource is valuable but NOT rare?

• The firm has a temporary competitive advantage

• The firm has sustained competitive advantage

• The firm achieves competitive parity

• The firm suffers from competitive disadvantage

Which company was mentioned as an example of a Cost Leadership Strategy in the lecture?

• Apple

• Zappos

• Walmart

• Netflix

What does a Value Chain analysis help a company determine?

• The company’s internal operations and cost positions

• The company’s financial risks

• The company’s stock market position

• The company’s advertising strategy

What is the key competitive advantage of Brathwait in the minimalist watch industry?

• Advanced smartwatch technology

• High price positioning

• Transparent pricing and low production costs

• Exclusive partnerships with celebrities

How does a Differentiation Strategy help firms compete?

• By offering the lowest price in the market

• By targeting a niche market with a cost-focused strategy

• By creating unique products that customers perceive as valuable

• By standardizing all products to reduce costs

Which of the following is a key risk of an Integrated Cost Leadership/Differentiation Strategy?

• Products do not offer enough differentiation or cost advantages

• The company fails to focus on supply chain management

• The company is unable to expand internationally

• The company loses its existing customers