Test 9 Week 3 Cycle (Mar 7)

The benefits of advertising in local newspapers include:

• Reach a specific local audience

• Higher costs compared to other media

• Less impact on the local community

• Lack of credibility among readers

To create an advertisement, which of the following options is essential?

• Define the target audience

• Choose a background color

• Select a font

• Include a QR code

A marketing hook is:

• a strategy to attract customers

• a type of misleading advertising

• a market analysis tool

• a pricing method

What is the first step to change the profile picture on Facebook mobile?

• Go to account settings

• Select the current profile picture

• Open the Facebook app

• Go to the privacy section

The advantages of mobile advertising include:

• Greater reach and targeting

• Higher costs

• Less user interaction

• Geographical limitations

The 'Subtitle' in an advertisement serves to:

• Attract the reader's attention

• Provide additional details

• Be the main title

• Offer contact information

What is the importance of converting the characteristics of a product or service into benefits according to the passage?

• It helps in better understanding of the product.

• It highlights the advantages to the customer.

• It improves the product's features.

• It increases the cost of the product.

Why are images important in advertisements according to the passage?

• Because they help capture the consumer's interest.

• Because they are mandatory in all advertisements.

• Because they always show the company's logo.

• Because they do not need to fit the scale of the advertisement.

What is a 'Call to Action' in advertising and why is it important?

• It is a strategy to motivate consumers to take a specific action, such as purchasing a product or subscribing to a service.

• It is a type of advertisement that focuses on the brand rather than the product.

• It is a technique to reduce advertising costs.

• It is a way to measure the effectiveness of an advertising campaign.