Chapter 12 Review: Product and Promotion

What do you call anything that an organization offers to satisfy consumer needs and wants, including both goods and services?

• Market

• Service

• Brand

• Product

What are the four qualities of service?

• Intangibility, Inseparability, Variability, Perishability

• Durability, Reliability, Flexibility, Affordability

• Visibility, Tangibility, Stability, Predictability

• Portability, Accessibility, Simplicity, Efficiency

What is an example of a pure good?

• Bottle of ketchup

• Piano lesson

• Restaurant meal

• Haircut

What is an example of a pure service

• Bottle of ketchup

• Piano lesson

• A Piano

• lunch at a restaurant

What are the three product layers customers receive when they buy a product?

• Core benefit, Actual product, Augmented product

• Basic product, Enhanced product, Premium product

• Initial product, Developed product, Final product

• Primary product, Secondary product, Tertiary product

What is an example of an augmented product

• the product

• Free sample

• a movie

• the core benefit

What are the four categories of consumer products?

• Basic products, Luxury products, Essential products, Optional products

• Domestic products, Imported products, Exported products, Local products

• Standard products, Custom products, Generic products, Branded products

• Convenience products, Shopping products, Specialty products, Unsought products

What is a category of consumer products the is generally inexpensive and bought frequently

• Shopping products

• Specialty products

• Convenience products

• Unsought products

Which of the following is NOT an example of a shopping product?

• Computers

• Cars

• Toothpaste

• Cell phones

The attributes that make a good or service different from other products that compete to meet the same or similar needs are called?

• Product consistency

• Product differentiation

• Brand extension

• Co-branding