Module 2 - Advertising and Shopping Quiz

What do they call people online who promote products?

The strategy of companies putting their products into movies or TV shows is called what?

Describe how celebrity endorsement works.

Explain what the difference is between a NEED and a WANT.

What is the benefit of purchasing generic brand products vs name brand products?

Advertisers use several techniques to promote products. Explain what Snob Appeal technique is.

Advertisers use several techniques to promote products. Explain what Patriotism technique is.

Advertisers use several techniques to promote products. Explain what Bandwagon technique is.

You have a relative that has given you $1000 to spend as you like. What type of things are you likely to spend the money on? Are the purchases mostly NEEDs based or WANTs based? Explain why you would spend the money this way.