IMY T3 L2

Select the correct term relating to the phrase:

The product (and everything about it) is part of the brand

• Holistic Approach

• Product-Plus Approach

• Identity-focused approach

Select the correct term relating to the phrase:

Brand acts as identifier, separate from the product

• Holistic Approach

• Product-Plus Approach

• Identity-focused approach

This is an example of ??? branding approach

• Holistic Approach

• Product-Plus Approach

This is an example of ??? branding branding approach

• Holistic Approach

• Product-Plus Approach

This is an example of ??? branding branding approach

• Holistic Approach

• Product-Plus Approach

True or False:

Transmedia storytelling mediums are autonomous enough to be consumed on its own

• True

• False

Select the correct term relating to the phrase:

Exist in the same narrative world but with a weak relationship with the other narratives

• User-generated content

• Peripheral Stories

• Interstitial Microstories

• Parallel Stories

Select the correct term relating to the phrase:

Exist between narratives

• User-generated content

• Peripheral Stories

• Interstitial Microstories

• Parallel Stories

Select the correct term relating to the phrase:

Take place alongside other narratives

• User-generated content

• Peripheral Stories

• Interstitial Microstories

• Parallel Stories