Domain 4 Formulas

What is the formula for Customer Acquisition Cost (CAC)? Fill in the blank: (Marketing Expenses + Sales Expenses) / ________.

• (Marketing Expenses + Sales Expenses) / Number of New Customers.

• (Marketing Expenses + Sales Expenses) / Total Revenue.

• (Marketing Expenses + Sales Expenses) / Total Customers.

• (Marketing Expenses + Sales Expenses) / Total Sales.

What is the formula for Customer Retention Rate (CRR)? Fill in the blank: [(E - N) / S] × ________.

• 100

• 10

• 1000

• 1

What is the formula for Selling Price? Fill in the blank: (Cost × Desired Profit Margin) + ________.

• Selling Price

• Cost Price

• Discount

• Tax

What is the formula for Equity? Fill in the blank: Assets - ________.

• Liabilities

• Revenue

• Expenses

• Capital

What is the formula for Net Income (Formula 1)? Fill in the blank: Total Income - Cost of Goods Sold - ________.

• Net Income = Total Income - Cost of Goods Sold - Expenses

• Net Income = Total Income - Cost of Goods Sold - Revenue

• Net Income = Total Income - Cost of Goods Sold - Assets

• Net Income = Total Income - Cost of Goods Sold - Liabilities

What is the formula for Gross Profit? Fill in the blank: Net Income - Cost of ________.

• Goods Sold

• Operations

• Marketing

• Administration

What is the formula for Net Income (Formula 2)? Fill in the blank: Gross Profit - ________.

• Operating Expenses

• Revenue

• Net Profit

• Cost of Goods Sold

What is the formula for Income Tax Expense? Fill in the blank: Gross Profit × ________.

• Income Tax Rate

• Net Profit Margin

• Operating Expense Ratio

• Debt to Equity Ratio

What is the formula for Break-Even Point? Fill in the blank: Total Monthly Cost / ________.

• Selling Price

• Profit

• Expenses

• Sales