Riggs' Study Guide 2

What inspired Phil Knight's initial business idea during his Stanford graduate school days?

• A research paper he wrote about Japanese camera manufacturing

• A conversation with his track coach

• An advertisement for imported goods

• A lecture on entrepreneurship

Which Japanese shoe company did Phil Knight first partner with?

• Asics

• Onitsuka Tiger

• Mizuno

• New Balance

What was the original name of the company before it became Nike?

• Dimension Six

• Oregon Track Enterprises

• Blue Ribbon Sports

• Pacific Footwear

What was Bill Bowerman's primary contribution to the early company?

• Sales expertise

• Shoe design and innovation

• Marketing strategy

• Financial investment

What significant event led to Nike breaking away from Onitsuka Tiger?

• A quality control dispute

• A contract violation by Onitsuka

• A change in management

• A financial crisis

Which famous runner became an early ambassador for Nike?

• Jim Ryun

• Bill Rogers

• Steve Prefontaine

• Carl Lewis

What was Nike's first major innovation in shoe technology?

• Air cushioning

• Waffle sole

• Flyknit material

• Gel inserts

Which country became Nike's primary manufacturing base in the early years?

• Milwaukee

• Japan

• Argentina

• China

What key decision helped Nike survive its early cash flow problems?

• Going public

• Pre-selling to retailers

• Focusing on direct-to-consumer sales

• Cutting costs

What personal tragedy affected Phil Knight during Nike's early years?

• Death of Steve Prefontaine

• His brother's illness

• His wife's accident

• His father's death