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Enterprise Comp 3 Quiz

Authored by Oliver Brotherhood

Computers

10th Grade

Used 2+ times

Enterprise Comp 3 Quiz
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47 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market segmentation?

Dividing a market into distinct groups of buyers

Combining different markets into one

Selling the same product to all customers

None of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a common basis for market segmentation?

Demographic

Geographic

Psychographic

Random

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of demographic segmentation?

Age

Climate

Lifestyle

Personality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Geographic segmentation divides the market based on:

Age and gender

Income and education

Regions and locations

Attitudes and opinions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Psychographic segmentation includes which of the following factors?

Income and occupation

Lifestyle and personality

Age and gender

Region and climate

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Behavioral segmentation is based on?

Customer knowledge, attitudes, uses, or responses to a product

Geographic location

Demographic characteristics

None of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a benefit of market segmentation?

Better customer satisfaction

Increased production costs

Reduced market share

None of the above

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