Enterprise Comp 3 Quiz

What is market segmentation?

• Dividing a market into distinct groups of buyers

• Combining different markets into one

• Selling the same product to all customers

• None of the above

Which of the following is NOT a common basis for market segmentation?

• Demographic

• Geographic

• Psychographic

• Random

Which of the following is an example of demographic segmentation?

• Age

• Climate

• Lifestyle

• Personality

Geographic segmentation divides the market based on:

• Age and gender

• Income and education

• Regions and locations

• Attitudes and opinions

Psychographic segmentation includes which of the following factors?

• Income and occupation

• Lifestyle and personality

• Age and gender

• Region and climate

Behavioral segmentation is based on?

• Customer knowledge, attitudes, uses, or responses to a product

• Geographic location

• Demographic characteristics

• None of the above

Which of the following is a benefit of market segmentation?

• Better customer satisfaction

• Increased production costs

• Reduced market share

• None of the above

Which segmentation strategy focuses on targeting a specific group of customers?

• Mass marketing

• Differentiated marketing

• Niche marketing

• Undifferentiated marketing

What is the main goal of market segmentation?

• To increase production costs

• To identify and target specific customer needs

• To reduce the number of products offered

• To sell the same product to everyone

Which of the following is an example of behavioral segmentation?

• Age and gender

• Usage rate and brand loyalty

• Region and climate

• Lifestyle and personality