Chapter 5 Assessment

The term accessibility refers to the ability of all people to access all content in your business messages (including visuals) regardless of their physical abilities.

• true

• false

Answer explanation

The term accessibility refers to the ability of all people to access content in your business messages (including visuals) regardless of their physical abilities.

The white space on a page, such as the space between a block of text and an image, is referred to as external spacing.

• true

• false

Answer explanation

External spacing is the white space on a page.

Search engine optimization relies on keywords that are placed both in the visible content of a webpage and in the page’s HTML.

• true

• false

Answer explanation

Search engine optimization relies on keywords that are placed both in the visible content of a webpage and in the page’s HTML. v

Visuals are constructed to help the intended reader understand the information more quickly, easily, and completely.

• true

• false

Answer explanation

Plan your visuals with your audience in mind, and choose visuals that clarify difficult concepts, emphasize the important points, add coherence, or summarize data.

When information is presented using a visual, it doesn’t have to be supplemented with writing or speaking.

• true

• false

Answer explanation

Visuals can make your documents or presentations more attractive, but their chief function is to communicate your message. That is, visuals are functional rather than decorative. They should support your words by clarifying difficult concepts, emphasizing the important points, adding coherence, or summarizing data.

The title of a visual needs to contain all of the information necessary to answer the five W's.

• true

• false

Answer explanation

As a check of content coverage, you can use the five Ws: who, what, where, when, and why, and sometimes you might use how. However, because conciseness is also important, you do not need to include all the Ws in the title.

How wide are standard margins in a printed business document?

• 1/2 inch

• 1 inch

• 1 1/2 inches

• 2 inches

• 2 1/2 inches

Answer explanation

One-inch margins are standard, although you can adjust your margins to any width that creates the look you want.

Max is using 12-point type for the body text of his document. Which of the following type sizes is the best choice for the headlines?

• 8 points

• 10 points

• 12 points

• 14 points

• 16 points

Answer explanation

Choose a font for your headings that is 2 points larger than your body text.

Which of the following measurement determines a font’s size?

• the average height of all letters in the font

• the height of the letter “x” in the font

• the width of the letter “m” in the font

• the height of a capital letter “A” in the font

Answer explanation

The point size of a font is determined by the height of the letter “x” in that font.

Green and blue green are next to each other on the color wheel. They are_____ colors.

• primary

• secondary

• tertiary

• analogous

• complementary

Answer explanation

Colors that are next to each other on the color wheel, such as green and blue green, are called analogous colors.