Chapter 5 Assessment

The term accessibility refers to the ability of all people to access all content in your business messages (including visuals) regardless of their physical abilities.

• true

• false

Answer explanation

The term accessibility refers to the ability of all people to access content in your business messages (including visuals) regardless of their physical abilities.

The white space on a page, such as the space between a block of text and an image, is referred to as external spacing.

• true

• false

Answer explanation

External spacing is the white space on a page.

Search engine optimization relies on keywords that are placed both in the visible content of a webpage and in the page’s HTML.

• true

• false

Answer explanation

Search engine optimization relies on keywords that are placed both in the visible content of a webpage and in the page’s HTML. v

Visuals are constructed to help the intended reader understand the information more quickly, easily, and completely.

• true

• false

Answer explanation

Plan your visuals with your audience in mind, and choose visuals that clarify difficult concepts, emphasize the important points, add coherence, or summarize data.

When information is presented using a visual, it doesn’t have to be supplemented with writing or speaking.

• true

• false

Answer explanation

Visuals can make your documents or presentations more attractive, but their chief function is to communicate your message. That is, visuals are functional rather than decorative. They should support your words by clarifying difficult concepts, emphasizing the important points, adding coherence, or summarizing data.

The title of a visual needs to contain all of the information necessary to answer the five W's.

• true

• false

Answer explanation

As a check of content coverage, you can use the five Ws: who, what, where, when, and why, and sometimes you might use how. However, because conciseness is also important, you do not need to include all the Ws in the title.

The position of a visual on a page is determined by its size.

• true

• false

Answer explanation

When placing visuals, one of the first conventions to consider is size. If the visual is small, you should place it within the text that discusses it. If it is a full page, you should place it on the page following the first reference to the information it covers. The size of a visual also determines the orientation of a visual as portrait or landscape.

Which of the following statements about internal spacing is true?

• It is the white space on a page used to emphasize elements.

• It refers to both vertical and horizontal spacing of text.

• Vertical internal spacing should always be equal to 1/6 inch.

• Horizontal internal spacing is a set ratio that cannot be altered.

• It is primarily used to help readers identify where they are in a document.

Answer explanation

Internal spacing refers to both the vertical and horizontal spacing of text.

How wide are standard margins in a printed business document?

• 1/2 inch

• 1 inch

• 1 1/2 inches

• 2 inches

• 2 1/2 inches

Answer explanation

One-inch margins are standard, although you can adjust your margins to any width that creates the look you want.

Max is using 12-point type for the body text of his document. Which of the following type sizes is the best choice for the headlines?

• 8 points

• 10 points

• 12 points

• 14 points

• 16 points

Answer explanation

Choose a font for your headings that is 2 points larger than your body text.