PACKTECH Mod 1&2

What is one major reason for increased packaging use in modern households?

• Decrease in household size

• Reduction in disposable income

• Decline in food consumption

• Decrease in international trade

How does packaging serve as a brand image?

• By increasing the weight of the product

• By making a brand instantly recognizable

• By ensuring government approval

• By reducing transportation costs

According to Procter & Gamble's First Moment of Truth (FMOT), how long does it take a shopper to make a purchase decision?

• 10-15 seconds

• 5-10 seconds

• 3-7 seconds

• 1-2 seconds

What is an example of primary packaging?

• A wooden pallet used for shipping

• A shrink-wrap film securing a case of soda

• A cereal box taken home by the customer

• A printed corrugated case for holding multiple product packs

Which of the following is an example of tertiary packaging?

• The individual bag of chips

• A cardboard box containing multiple chip packs

• A stretch-wrapped pallet of chip boxes

• The printed logo on a chip bag

What is the primary function of packaging?

• To make products look aesthetically pleasing

• To protect products from damage and contamination

• To increase the cost of production

• To reduce transportation needs

Why is product identity important in packaging?

• It helps customers recognize the brand

• It allows for easier transportation

• It protects against micro-organisms

• It ensures government regulation compliance

Which packaging function ensures ease of transportation?

• Protection against climate

• Stacking and storage

• Containment

• Preservation

Why is printed information on packaging important?

• It makes the package look more attractive

• It prevents transportation damage

• It helps consumers and retailers identify the product

• It improves waste management

Which of the following is NOT a function of packaging?

• Preservation

• Protection

• Aesthetic appeal

• Reducing product size