MIL- Day 2 (Session 3)

This refers to the connection built by the media text to the audience.

• Audience Analysis

• Audience Engagement

• Audience Expectation

• Audience Identification

Answer explanation

Audience Identification refers to the connection that media texts build with their audience by making them feel personally involved, related, or emotionally connected to the content. It plays a key role in how people engage with media, as they may see themselves in the characters, themes, or messages being presented.

This points out that the knowledge and connotations of different camera

angles and shots make sense when looking at films and photographs but

mean nothing outside those forms.

• form conventions

• symbolic codes

• technical codes

• written codes

Answer explanation

Technical codes refer to the use of camera angles, shots, lighting, and editing techniques in media production. These elements create meaning within visual media like films and photographs but have no significance outside these forms.

It is a symbolic code that means “everything within the frame”. It

describes all the features (set design, costume, props, staging) within a frame

of media products.

• acting

• mise en scene

• mise en place

• setting

Answer explanation

Mise-en-scène is a symbolic code in media that refers to “everything within the frame” of a visual production. It includes elements such as:

• Set design (background, location)

• Costume (wardrobe, outfits)

• Props (objects used in the scene)

• Staging (positioning of actors, lighting, composition)

It refers to the various interpretations that the text suggests to the audience.

• connotative meaning

• denotative meaning

• media language

• media producer

Answer explanation

Connotative meaning refers to the various interpretations and deeper, symbolic, or emotional associations that a media text suggests to the audience. It goes beyond the literal meaning and depends on cultural context, personal experiences, and societal influences.

For example:

• A red rose might literally (denotatively) be just a flower.

• Connotatively, it can symbolize love, passion, or romance.

It is the process of looking into the demographics (age, gender, social status,

etc.) and psychology (values, beliefs, attitude) of the audience.

• audience analysis

• media product planning

• media research

• product analysis

Answer explanation

Audience Analysis is the process of examining the demographics (age, gender, social status) and psychographics (values, beliefs, attitudes) of an audience. This helps media creators understand their target audience and tailor content to suit their interests, needs, and preferences.

For example:

• A company launching a new skincare product would study the age, gender, and preferences of its target consumers to create effective marketing strategies.

• A political campaign may adjust its messaging based on the audience's beliefs and values to appeal to voters.