MARKETING MIX QUIZ

Which 4Ps of Marketing includes factors such as quality, variety designs and packaging?

• PROMOTION

• PRODUCT

• PRICE

• PLACE

Which among the following is NOT considered a factor under PLACE?

• DELIVERY

• DISCOUNT

• DISTRIBUTION CHANNEL

• LOGISTICS

4Ps is the marketing mix used for products

• TRUE

• FALSE

Which among the following is the additional to 7Ps?

• PRODUCT

• PRICE

• PLACE

• PROCESS

It includes branding and packaging and even the way staff act and dress.

• PROCESS

• PHYSICAL ENVIRONMENT

• PRODUCT

• PLACE

What are the purpose of brand name?

• identification and evaluation

• introduction and verification

• retention and pronunciation

• identification and verification

Your brand name provides retention because it makes sure your product will stand out.

• TRUE

• FALSE

What is a statement about what makes your company different?

• Unique selling proposition

• Unique selling preposition

• Value proposition

• Market Value

If I use EMOTION as my USP, which should I use?

• Share shoes to show your Love.

• Soft and comfy sole that will bring you everywhere.

• Wear our shoes to be fast like Usain St. Leo Bolt.

• The shoes that will bring your to farthest journey.

When you use value proposition you are telling your customers what will they benefit from your product

• TRUE

• FALSE