Q1_Introduction to Customer Analytics

What is the primary purpose of customer analytics?

• To maximize revenue and minimize costs

• To reduce product features

• To create and keep a customer

• To analyze employee performance

Which of the following is NOT a benefit of customer analytics?

• Streamlined campaigns

• Higher profitability

• Increased employee turnover

• Loyal customers

What type of data is essential for effective customer analytics?

• General market trends

• Customer transaction data

• Data from competitors

• Employee feedback

Which method is used to detect patterns in customer behavior?

• Customer segmentation

• Surveys analysis

• Social media monitoring

• Mathematical models

What does 'longitudinal' refer to in customer analytics?

• Examining competitor strategies

• Focusing on immediate sales

• Looking at customer behavior over time

• Analyzing data from a single point in time

Which of the following is a common metric used in customer analytics?

• Brand awareness

• Customer Lifetime Revenue

• Employee satisfaction

• Market share

What is the role of predictive modeling in customer analytics?

• To detect patterns in customer behavior

• To manage inventory

• To analyze past employee performance

• To create marketing content

Which of the following describes 'small data'?

• Insights from datasets with fewer than 30 customers

• Data that is easy to analyze

• Data sets containing millions of records

• Information from social media

What is a key ingredient of customer analytics?

• Focus on product features

• Customer-focused metrics

• General market trends

• Employee feedback

Which professional title is commonly associated with customer analytics?

• Customer Service Agent

• Sales Representative

• Data Scientist

• Marketing Manager