
Q1_Introduction to Customer Analytics
Authored by Sandra Magpayo
Social Studies
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of customer analytics?
To maximize revenue and minimize costs
To reduce product features
To create and keep a customer
To analyze employee performance
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a benefit of customer analytics?
Streamlined campaigns
Higher profitability
Increased employee turnover
Loyal customers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of data is essential for effective customer analytics?
General market trends
Customer transaction data
Data from competitors
Employee feedback
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which method is used to detect patterns in customer behavior?
Customer segmentation
Surveys analysis
Social media monitoring
Mathematical models
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does 'longitudinal' refer to in customer analytics?
Examining competitor strategies
Focusing on immediate sales
Looking at customer behavior over time
Analyzing data from a single point in time
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a common metric used in customer analytics?
Brand awareness
Customer Lifetime Revenue
Employee satisfaction
Market share
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the role of predictive modeling in customer analytics?
To detect patterns in customer behavior
To manage inventory
To analyze past employee performance
To create marketing content
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