Cam Techs Data Types & Sources

What is an internal source of information?

• Financial reports from within the organization

• Competitor's financial data

• Government reports

• Price lists from suppliers

Answer explanation

An internal source of information refers to data generated within the organization. Financial reports from within the organization provide insights into its performance, making them a primary internal source, unlike external data like competitor reports.

Which of the following is an external source of information?

• Internal financial reports

• Data analysis within the company

• Employee surveys

• National census data

Answer explanation

National census data is an external source of information, as it is collected by government agencies and not generated within the company. In contrast, internal financial reports, data analysis, and employee surveys are all internal sources.

What is primary data?

• Data purchased from an external source

• Data collected by yourself or another employee within the organization

• Data collected by the government

• Data collected by a competitor

Answer explanation

Primary data refers to information collected directly by you or your organization, making it original and specific to your research needs. This distinguishes it from data purchased or sourced from external entities.

Which of the following is an example of secondary data?

• Employee feedback

• Internal financial reports

• Surveys taken by a competitor

• Interviews conducted within the company

Answer explanation

Surveys taken by a competitor are considered secondary data because they are collected by someone else, unlike employee feedback, internal reports, and interviews, which are primary data from within the organization.

What type of data is described as being composed of text and not measurable?

• Secondary data

• Primary data

• Quantitative data

• Qualitative data

Answer explanation

Qualitative data is composed of text and describes qualities or characteristics, making it non-measurable. In contrast, quantitative data involves numbers and measurements, while primary and secondary data refer to data sources.

Which of the following is an example of quantitative data?

• Employee opinions on company policies

• Survey responses about why customers visit a shop

• Descriptions of customer experiences

• The amount of time it takes to reach a shop

Answer explanation

The amount of time it takes to reach a shop is quantitative data because it can be measured numerically, unlike the other options which are qualitative and describe opinions or experiences.

A supermarket wants to compare customer purchases of peaches with a rival. What is an example of internal data they could use?

• Competitor's sales data

• Supplier price lists

• Stock information for peaches in the supermarket

• Government agricultural reports

Answer explanation

Stock information for peaches in the supermarket is internal data, as it reflects the supermarket's own inventory and sales. In contrast, competitor's sales data and government reports are external.

What is an example of external data a supermarket could use to compare peach sales with a rival?

• Customer feedback forms

• Competitor's financial data

• Employee surveys

• Internal sales reports

Answer explanation

Competitor's financial data provides insights into rival sales performance, allowing a supermarket to compare its peach sales directly with those of competitors. Other options are internal or not directly comparable.

Which of the following is NOT a type of data source?

• Primary source

• Tertiary source

• External source

• Internal source

Answer explanation

A tertiary source is not a type of data source; it typically refers to compilations of primary and secondary sources. Primary, external, and internal sources are valid types of data sources.

What type of data might require a purchase to access?

• Qualitative data

• Internal data

• Primary data

• Secondary data

Answer explanation

Secondary data often comes from external sources and may require a purchase to access, unlike qualitative, internal, or primary data, which can often be collected or generated without cost.