Advertising Trends Quiz

What was a key feature of print media advertising before the internet era?

• Audio Ads

• Video Ads

• Static Ads

• Interactive Ads

During which time period did radio become a mass media platform for advertising?

• Late 1700s to 1800s

• 1920s-1940s

• Early 2000s to Present

• 1950s-1970s

Which advertising method uses automated tools and data analytics to buy and sell digital ad space in real-time?

• Radio Advertising

• Programmatic Advertising

• Television Advertising

• Print Media Advertising

What is a characteristic of television advertising during the Golden Age of Advertising?

• Interactive stories

• Long-form documentaries

• Static visuals

• Short commercial segments

During a marketing class, Harper asked, 'Which company is known for the iconic TV ad I’d Like to Buy the World a Coke'?

• Adidas

• Coca-Cola

• Nike

• Pepsi

Grace is working on a marketing project and needs to choose a feature of digital advertising that is prominent in the 21st century. What should she choose?

• Billboards

• Static Ads

• Personalized Ads

• Radio Sponsorships

Benjamin is planning a social media advertising campaign for his new startup. He is considering various platforms to reach his target audience. Which platform is NOT mentioned as a part of social media advertising?

• LinkedIn

• Facebook

• TikTok

• Instagram

Samuel is a popular social media influencer. What type of advertising involves influencers like Samuel promoting products?

• Print Media Advertising

• Radio Advertising

• Influencer Partnerships

• Television Advertising

Which advertising trend allows for targeting based on user behavior and interests?

• Programmatic Advertising

• Radio Advertising

• Television Advertising

• Print Media Advertising

What is a sub-trend of digital advertising that involves optimizing websites for search engines?

• Radio Jingles

• Television Sponsorships

• Search Engine Optimization (SEO)

• Programmatic Advertising