Understanding Target Markets

Which of the following is NOT a demographic factor?

• Age

• Income

• Beliefs

• Gender

What does the geographic factor consider in identifying a target market?

• Age and income

• Where people live

• Buying habits

• Social status

Which factor considers what people buy and their favorite brands?

• Demographics

• Geography

• Psychographics

• Behaviors

Which factor includes marital status?

• Demographics

• Geography

• Psychographics

• Behaviors

Why is it important for companies to identify a target market?

• To focus marketing efforts and resources

• To increase product prices

• To reduce employee numbers

• To expand globally without strategy

Identifying a target market helps companies in which of the following ways?

• By focusing on irrelevant markets

• By designing products that meet customer needs

• By increasing production costs

• By reducing product quality

What is a consequence of not identifying a target market?

• Ineffective marketing efforts

• Increased customer satisfaction

• More efficient resource use

• Better product design

Which of the following is NOT a characteristic of targeted marketing?

• Tailoring advertising

• Ignoring audience traits

• Considering audience interests

• Focusing on audience preferences

What is the benefit of targeted marketing?

• Reaching a random audience

• Ignoring customer feedback

• Increasing relevance to a specific audience

• Reducing advertising costs

Why is it important to identify a target audience?

• To create a generic campaign

• To tailor messages to specific needs

• To ignore market research

• To reach everyone equally