Mar 2025 ETT Exam Revision Unit 1

What is one role of technology in the tourism industry?

• Provides easy access to information

• Limits customer choices

• Reduces travel options

• Increases travel costs

Which technology trend is used for immersive destination previews?

• Artificial Intelligence

• Big Data

• Blockchain

• Augmented Reality

What does the Internet of Things (IoT) do in smart destinations?

• Personalised experiences through connected device

• Increases travel prices

• Limits customer interaction

• Faster internet speeds

What is a customer journey map?

• A travel itinerary

• A marketing strategy

• A visual storyline of customer engagement

• A financial report

Which of the following is a common customer touchpoint?

• Social media interactions

• Internal company meetings

• Supplier negotiations

• Employee training sessions

What role does personalization play in travel technology?

• It fosters customer engagement and loyalty

• It creates generic recommendations

• It limits customer choices

• It standardizes travel experiences

Which technology is used for secure transactions in tourism?

• Social Media

• Virtual Reality

• Email Marketing

• Blockchain

What is the importance of customer touchpoints?

• They complicate the customer journey

• They help improve customer loyalty and retention

• They are irrelevant to customer experience

• They are only important during the purchase

Which of the following is a method to collect data on customer experiences?

• Ignoring customer feedback

• Surveys and questionnaires

• Limiting customer interactions

• Reducing service options

What is the purpose of contactless technology in tourism?

• To increase physical interactions

• To ensure health and safety

• To complicate the booking process

• To reduce customer satisfaction