Digital Marketing Terms

A Shopping Cart is:

• A. Webpages used to

  complete a purchase online. They

  include forms for collecting shipping

  addresses and payment information.

• B. Web pages that

  include detailed information about a

  product (descriptions, images, reviews).

• C. Web pages

  that list products by category. They

  include filters to make it easier to find

  specific products.

• D. A basket where

  users/customers can add products

  before checking out in an e-Commerce

  store

The Retargeting is:

• A. The

  process of optimizing a website to

  improve its visibility on search engines

  like Google.

• B. Displaying targeted ads to

  web visitors who have previously

  visited a website. Using tracked

  information to remind visitors of the

  products they’ve been looking at.

• C. Paid

  advertisements that appear on search

  engine results pages or other websites.

• D. Sending emails to

  customers and prospects. to keep them

  up-to-date on new products and

  promotions.

The Checkout Pages are:

• A. Web pages

  that list products by category. They

  include filters to make it easier to find

  specific products.

• B. Sending emails to

  customers and prospects to keep them

  up-to-date on new products and

  promotions.

• C. Webpages used to

  complete a purchase online. They

  include forms for collecting shipping

  addresses and payment information.

• D. Paid

  advertisements that appear on search

  engine results pages or other websites.

The Search Engine Optimization (SEO) is:

• A. The

  process of optimizing a website to

  improve its visibility on search engines

  like Google.

  • Pay-Per-Click

• B. Paid

  advertisements that appear on search

  engine results pages or other websites.

• C. Sending emails to

  customers and prospects to keep them

  up-to-date on new products and

  promotions.

• D. The

  process of optimizing a website to

  improve its visibility on search engines

  like Google.

  • Pay-Per-Click (PPC) Advertising:

The Product Pages (PDP) are:

• A. Web pages

  that list products by category. They

  include filters to make it easier to find

  specific products.

• B. Paid

  advertisements that appear on search

  engine results pages or other websites.

• C. Web pages that

  include detailed information about a

  product (descriptions, images, reviews).

• D. Sending emails to

  customers and prospects to keep them

  up-to-date on new products and

  promotions.

The Email Marketing is:

• A. Sending emails to

  customers and prospects. to keep them

  up-to-date on new products and

  promotions.

• B. Displaying targeted ads to

  web visitors who have previously

  visited a website. Using tracked

  information to remind visitors of the

  products they’ve been looking at.

• C. Web pages

  that list products by category. They

  include filters to make it easier to find

  specific products.

• D. Paid

  advertisements that appear on search

  engine results pages or other websites.

The Pay-Per-Click (PPC) Advertising is:

• A. Web pages

  that list products by category. They

  include filters to make it easier to find

  specific products.

• B. Web pages that

  include detailed information about a

  product (descriptions, images, reviews).

• C. Paid

  advertisements that appear on search

  engine results pages or other websites.

• D. Webpages used to

  complete a purchase online. They

  include forms for collec:ng shipping

  addresses and payment information.

The Product Category Pages are:

• A. Displaying targeted ads to

  web visitors who have previously

  visited a website. Using tracked

  information to remind visitors of the

  products they’ve been looking at.

• B. Web pages

  that list products by category. They

  include filters to make it easier to find

  specific products.

• C. The

  process of optimizing a website to

  improve its visibility on search engines

  like Google.

• D. Paid

  advertisements that appear on search

  engine results pages or other websites.