Introduction to Typography Basics

What is the term used to describe the space between individual letters in typography?

• Leading

• Kerning

• Tracking

• Baseline

Which of the following is a typeface?

• Arial

• Bold

• Italic

• Underline

What is the main purpose of using different fonts in a document?

• To make the document longer

• To enhance readability and convey tone

• To confuse the reader

• To save ink

Which term refers to the vertical space between lines of text?

• Kerning

• Tracking

• Leading

• Baseline

What is the baseline in typography?

• The top of the tallest letter

• The imaginary line on which most letters sit

• The space between paragraphs

• The width of a letter

Which of the following is NOT a serif font?

• Times New Roman

• Georgia

• Helvetica

• Garamond

What does the term "tracking" refer to in typography?

• The space between lines of text

• The overall spacing between characters in a block of text

• The height of the letters

• The width of the letters

Which of the following is a common use for bold type?

• To make text less visible

• To highlight important information

• To reduce the size of the text

• To change the font style

What is the difference between serif and sans-serif fonts?

• Serif fonts have decorative strokes; sans-serif fonts do not

• Sans-serif fonts are always italicized

• Serif fonts are only used in digital media

• Sans-serif fonts are always bold

Which of the following is an example of a sans-serif font?

• Times New Roman

• Courier New

• Verdana

• Garamond