COMMS100 #1

Which of the following is NOT a type of communication we learned yesterday?

• Telepathic

• Mass communication

• Nonverbal

• Interpersonal

Who introduced the concept of 'the medium is the message'?

• Harold Laswell

• Osgood and Schramm

• Marshall McLuhan

• Colin Kaepernick

What does Marshall McLuhan suggest about media and communication technologies?

• They are only tools for entertainment

• They shape meaning more than content does

• They are irrelevant to social change

• They have no impact on ideologies

What is the 'global village' concept?

• A place with no communication barriers

• A village with diverse cultures

• A world connected by telecommunications

• A small community with no technology

According to Harold Laswell, which element is NOT part of the classic view of communication?

• Why

• With what effect

• Says what

• Who

What was Harold Laswell particularly interested in after World War Two?

• Cultural storytelling

• Propaganda

• Mass media

• Social media

What is a key feature of Osgood and Schramm's model of communication?

• It is a linear process

• It focuses on media bias

• It involves a sender and receiver

• Communication is always a loop

What event is associated with Colin Kaepernick in Nike ads?

• Launching a new sports brand

• Becoming a political scientist

• Protesting during the national anthem

• Winning a Super Bowl

What was Nike's role in Colin Kaepernick's protest?

• They banned him from their stores

• They hired him for a campaign

• They ignored it

• They criticized him

What did we learn about mass media and cultural storytelling?

• They only focus on entertainment

• They are unrelated

• They tell stories about our cultures and values

• They are only for news dissemination