Unit 2: Promotion

In marketing, promotion usually involves a company or organization sending a sales message to a potential customer.

• True

• False

In the promotion process, only one message can be communicated at a time.

• True

• False

Television, radio, magazines, websites, and salespeople are all examples of promotion channels.

• True

• False

Before the message can be said to be fully received, it must be encoded by the receiver.

• True

• False

Interpersonal communication is rarely used in business-to-business marketing.

• True

• False

Television and radio are known as broadcast media.

• True

• False

The biggest disadvantage of advertising is that it is an inefficient in terms of cost.

• True

• False

Publicity generated through public relations is valuable because a third-party source such as a news program is often perceived as being more objective than a paid advertisement.

• True

• False

Personal selling is seldom used in business-to-business promotion.

• True

• False

Good promotion is critical to the success of a product.

• True

• False