Tide Advert Quiz

What decade is the Tide print advert from?

• 1950s

• 1960s

• 1970s

• 1980s

According to the advert, what does Tide claim to do better than any other washday product?

• Cleans clothes

• Softens clothes

• Adds fragrance

• Reduces wrinkles

What phrase is used in the advert to suggest that Tide is what women desire?

• Tide's got what women want!

• Tide is the best choice!

• Women love Tide!

• Tide makes life easier!

What year was Tide launched by Procter & Gamble?

• 1946

• 1950

• 1960

• 1970

Which advertising agency handled P&G's accounts for Tide in the 1950s?

• The D'Arcy Masius Benton & Bowles (DMB&B)

• Ogilvy & Mather

• BBDO

• Saatchi & Saatchi

What type of font is used for headings, subheadings, and slogans in the Tide print advert?

• Sans-serif font

• Serif font

• Cursive font

• Monospace font

What does the use of bright, primary colors in the Tide advert connote?

• Positive associations

• Negative associations

• Neutral associations

• Confusing associations

Which theorist's theory is linked to the use of binary oppositions in the text about Tide?

• Roland Barthes

• Claude Lévi-Strauss

• Ferdinand de Saussure

• Noam Chomsky

What does the text suggest Tide gets cleaner than?

• Any other soap

• Any other washday product

• Any other detergent

• Any other fabric softener

What societal role did women primarily take on in the 1950s according to the text?

• Political leaders

• Domestic perfection and servitude

• Industrial workers

• Military personnel