Advertising Techniques

The Avant Garde strategy is when

• Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product

• Advertisers use both celebrities to endorse products.

• Advertisers make it seem that the product is so new that you will be the first on the block to have it.

Why would Dove use Plain Folk advertising?

What Advertising Technique is used here and why?

What form of Advertising Techniques are used in this video?

What is the Association method in advertising?

• A method that focuses solely on price discounts.
• A strategy that emphasizes celebrity endorsements only.
• A technique that uses only statistical data to promote products.
• Connecting a product or brand with specific emotions or values.

What is the Esoteric form of advertising?

• Esoteric advertising is a mainstream marketing strategy for broad audiences.
• Esoteric advertising uses traditional methods like billboards and TV commercials.
• Esoteric advertising is marketing targeting audiences through unique methods.

• Esoteric advertising focuses solely on digital platforms and social media.

What is the bandwagon strategy?

• Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

• Advertisers make it seem that the product is so new that you will be the first on the block to have it.

• Advertisers use both celebrities to endorse products.

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

What is the "Magical Ingredient" form of advertising

• Emphasizes price discounts over product features.

• A type of advertising that focuses on celebrity endorsements.
• Only using social media platforms.

• Highlight a unique feature of a product.

What is Influencer Marketing in advertising?

• A method of advertising through traditional media channels.
• A strategy that focuses solely on celebrity endorsements.

• Partnering with social media partners to promote products or services to their audience.

• A type of marketing that relies on automated bots to promote products.

What are testimonials in advertising?

• Testimonials are surveys conducted to gather customer feedback.
• Testimonials are advertisements created by the company itself.
• Endorsements from customers that show their positive experiences with a product.

• Testimonials are financial statements from companies about their profits.