Quiz SMM

What is the primary definition of social media?

• A) A platform for sharing photos

• B) A digital tool that allows users to create and share content or participate in social networking

• C) A website for online shopping

• D) A software for video editing

Select distinct groups of consumers that can be categorised as “always online”, according to Kumar (2021)

• Mindful Explorers

• Deal hunters

• Focussed Problem Solvers

• Digital Native

• Ad blockers

Which of the following consumer groups, as identified by Kumar (2021), is most likely to be highly active on social media and driven by promotions?

• Mindful explorers

• Deal hunters

• Focussed problem solvers

• Ad blockers

Match the following descriptions with the correct social media activities:

• Social Media Value Chain

• Digital platforms that facilitate the creation and sharing of information, ideas, and other forms of expression.

• Social Media

• Different areas of social media activity, such as social community, social publishing, social entertainment, and social commerce.

• Zones of Social Media

• The process and stages involved in creating and delivering social media content.

Which of the following is NOT one of the zones of social media according to Tuten (2021)?

• Social Community

• Social Publishing

• Social Networking

• Social Commerce

Social media platforms are only used for personal communication, networking, and content sharing; therefore, they have no value for businesses.

• True

• False

According to Chaffey and Ellis-Chadwick (2019), which of the following website and social media presences focuses on ensuring a brand’s name is associated with influencers and media outlets?

• Search engine marketing

• Online PR

• Display advertising

• Opt-in email

Which of the following is NOT a component of the Social Media Value Chain?

• A) Infrastructure

• B) Channels

• C) Devices

• D) Customer Service

What is the primary purpose of the "Social Commerce" zone in social media?

• To provide entertainment through games and videos

• To facilitate online shopping and transactions

• To create and share blog posts

• To build online communities and forums

Which of the following best describes "Social Media Activism"?

• Using social media to share personal updates

• Using social media platforms to promote social, political, or environmental causes

• Using social media for entertainment purposes

• Using social media for online shopping