Quiz SMM

What is the primary definition of social media?

• A) A platform for sharing photos

• B) A digital tool that allows users to create and share content or participate in social networking

• C) A website for online shopping

• D) A software for video editing

Select distinct groups of consumers that can be categorised as “always online”, according to Kumar (2021)

• Mindful Explorers

• Deal hunters

• Focussed Problem Solvers

• Digital Native

• Ad blockers

Which of the following consumer groups, as identified by Kumar (2021), is most likely to be highly active on social media and driven by promotions?

• Mindful explorers

• Deal hunters

• Focussed problem solvers

• Ad blockers

Match the following descriptions with the correct social media activities:

• Social Media

• The process and stages involved in creating and delivering social media content.

• Zones of Social Media

• Different areas of social media activity, such as social community, social publishing, social entertainment, and social commerce.

• Social Media Value Chain

• Digital platforms that facilitate the creation and sharing of information, ideas, and other forms of expression.

Which of the following is NOT one of the zones of social media according to Tuten (2021)?

• Social Community

• Social Publishing

• Social Networking

• Social Commerce

Social media platforms are only used for personal communication, networking, and content sharing; therefore, they have no value for businesses.

• True

• False

According to Chaffey and Ellis-Chadwick (2019), which of the following website and social media presences focuses on ensuring a brand’s name is associated with influencers and media outlets?

• Search engine marketing

• Online PR

• Display advertising

• Opt-in email

Which of the following is NOT a component of the Social Media Value Chain?

• A) Infrastructure

• B) Channels

• C) Devices

• D) Customer Service

What is the primary purpose of the "Social Commerce" zone in social media?

• To provide entertainment through games and videos

• To facilitate online shopping and transactions

• To create and share blog posts

• To build online communities and forums

Which of the following best describes "Social Media Activism"?

• Using social media to share personal updates

• Using social media platforms to promote social, political, or environmental causes

• Using social media for entertainment purposes

• Using social media for online shopping