EL 6.1-6.3 Quiz

Which of these is a reason businesses have for needing information before making their marketing plan?

• Need to understand consumer
• Increase in competition
• Increase in consumer options
• All of the above

A soap company wants to roll out a new line of shampoos with different scents. However, they aren't sure what scents consumers like the most. What reason best describes the need for information before making their marketing plan?

• Increase in competition
• Need to understand consumer
• Increase in consumer options
• None of the above

A small general store is becoming surrounded by big box stores like Walmart and Target. The general store wants to do marketing research to see how they can compete against the stores. What reason best describes the need for information before making their marketing plan?

• Increase in competition
• Need to understand consumer
• Increase in consumer options
• None of the above

A pastry company realizes that consumers have a lot of different choices when choosing what sweet treats they will buy at the grocery. The pastry company would like to do marketing research to see how they can stand out. What reason best describes the need for information before making their marketing plan?

• Increase in competition
• Need to understand consumer
• Increase in consumer options
• None of the above

Ways that companies can group similar consumers together is known as _____.

• Market Targeting
• Market Demographics
• Market Segmenting
• Market Selection

True or False: An XBOX is an example of a discretionary purchase.

• True
• False

True or False: Groceries are an example of a discretionary purchase.

• True
• False

True or False: One pizza company also offers subs while the other offers wings would be a point of parity for those pizza companies.

• True
• False

True or False: Pepsi and Coke both offering a diet option is a point of parity.

• True
• False

True or False: If a business wanted to do business in China, they need to consider what the laws of China are.

• True
• False