Unit 2--Text A Launching a New Product

What is the primary goal of launching a new product according to the text?

• To reduce production costs

• To engage current and potential customers

• To improve product quality

• To expand the product line

What does SWOT stand for in a SWOT analysis?

• Strengths, Weaknesses, Opportunities, Threats

• Strategies, Weaknesses, Options, Tactics

• Strengths, Weaknesses, Objectives, Targets

• Solutions, Weaknesses, Opportunities, Trends

Why is conducting research on competitors' products important?

• To increase production speed

• To find cheaper materials

• To orient your launch towards better differentiation

• To reduce marketing costs

What is a key challenge mentioned in promoting a new product?

• Finding the right suppliers

• Promoting a new product is never easy

• Reducing the price of the product

• Increasing the product's size

What is the purpose of identifying the demographic of your target customers?

• To determine the price of the product

• To decide the color of the product

• To understand who will be most willing to purchase the product

• To find the best location for a store

What are the three main factors in creating a great slogan?

• Length, complexity, and humor

• Clarity, creativity, and familiarity

• Simplicity, color, and size

• Popularity, trendiness, and uniqueness

What is a suggested method for personalizing the target customer?

• Assigning them a fictional name and background

• Giving them a discount code

• Sending them a personalized email

• Offering them a free sample

Where can you display your new product online according to the text?

• In a pop-up ad

• In sidebar banners and related product sections

• In a video advertisement

• In a blog post

What should online product information include to entice buyers?

• Customer testimonials

• Product prices

• Manufacturing details

• Employee reviews

Why is it important to offer sample products?

• To increase production costs

• To receive feedback and positive responses

• To reduce product quality

• To limit customer interaction