Business Marketing Quiz

What are the two broad classes of consumer market segmentation variables?

• Consumers' background characteristics and consumers' market history

• Product attributes and benefits

• Product price and product quality

• Culture and social factors

What does psychographic segmentation focus on?

• lifestyle of individuals

• price of products

• quality of products

• culture of consumers

What is one method mentioned for segmenting an audience?

• Surveys

• television ads

• billboards

• cold calling

What is the first step in Marketing Research?

• Data analysis

• Data collection

• Research design

• Research need determination

The following are the common methods of research design except:

• Descriptive

• Causal

• Exploratory

• case study

What is the last step in Marketing Research?

• Data access method

• size and sampling plan

• information identification

• Preparation and Presentation of report

The following are the common questionnaires of data collection forms design except:

• Categorical response questions

• Open ended questions

• Metric questions

• True or false questions

It is the systematic process of designing, collecting, analyzing, and reporting data and findings relevant to solve a specific marketing situation facing the company.

• Descriptive Research

• Marketing Research

• Qualitative Research

• Quantitative Research

These are the demographics of the individual that affect how products or services are viewed and treated.

• Psychological

• Social

• Culture

• Personal

It is the Chronological benchmarking of people's lives at different stages.

• Benefit

• Behavior

• Life stages

• Lifestyle