The financial perspective of the balanced scorecard focuses on the profits and value created for shareholders.

• true

• false

The customer perspective of the balanced scorecard focuses on the success of the company in its target market.

• true

• false

To achieve success, it is important to set nonfinancial objectives as well as financial objectives.

• true

• false

An effective balanced scorecard helps to communicate the strategy to all members of the organization by translating the strategy into a coherent and linked set of understandable and measurable operational targets.

• true

• false

The customer perspective of the balanced scorecard evaluates the profitability of the strategy.

• true

• false

Time taken to replace or repair defective products is a measure of the financial perspective of the balanced scorecard.

• true

• false

The financial perspective of the balanced scorecard identifies targeted customers and market segments and measures the company's success in these segments.

• true

• false

The customer perspective under the balanced scorecard approach would include measures on cost reduction.

• true

• false

A good balanced scorecard tells the story of a company's strategy, articulating a sequence of cause-and-effect relationships-the links among the various perspectives that align implementation of the strategy.

• true

• false

______ perspective of the balanced scorecard focuses on a company's own operations that create value for customers that, in turn, help achieve financial objectives.

• A) Financial

• B) Customer

• C) Internal-business-process

• D) Learning-and-growth