CRM chapter 9

What is the main advantage of developing an in-house CRM software?

• Low cost

• High customization

• Fast deployment

• Easy maintenance

What is the biggest disadvantage of developing an in-house CRM software?

• Lack of flexibility

• High initial investment cost

• Difficult to integrate with other systems

• Lack of support from vendors

Which of the following companies is most likely to successfully develop an in-house CRM software?

• Small company with limited budget

• Newly established startup

• Large corporation with strong IT resources

• Traditional retail company

What is the main benefit of purchasing licensed CRM software?

• Low cost and flexibility

• Proven and regularly updated system

• High and easy customization

• Fast deployment and no maintenance required

What is the disadvantage of purchasing licensed CRM software?

• Difficult to integrate with existing systems

• High licensing and maintenance costs

• Lack of support from vendors

• Limited customization

Which company is the largest CRM software vendor today?

• Salesforce

• Microsoft

• Oracle

• SAP

What is the outstanding advantage of outsourcing managed CRM services?

• Low upfront cost

• High customization

• Full control of the system

• Fast and easy deployment

What is the disadvantage of outsourcing managed CRM services?

• High long-term costs

• Dependence on external vendors

• Difficult to integrate with existing systems

• Lack of flexibility

Which CRM deployment method is the 'Software as a Service' (SaaS) model commonly applied in?

• In-house CRM software development

• Purchase of licensed CRM software

• Outsourcing of managed CRM services

• All three methods above

What is the main goal of CRM software?

• Enhance internal operational efficiency

• Optimize customer relationship management

• Reduce production costs

• Expand international markets