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What is Ethos?

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Ethos is an appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is an appeal to emotion. It aims to persuade the audience by eliciting feelings such as pity, fear, or happiness.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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Example of Ethos:

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A prescription drug commercial featuring a doctor to establish credibility.

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Example of Pathos:

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A charity ad showing sad images of animals to evoke sympathy and encourage donations.

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Example of Logos:

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A statistic stating that 25% of car accidents are caused by cell phone use, appealing to logic.

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How does Ethos strengthen an argument?

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By establishing the speaker's credibility, making the audience more likely to trust their message.

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How does Pathos influence decision-making?

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By appealing to the audience's emotions, it can motivate them to take action based on feelings.

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How does Logos support a claim?

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By providing logical reasoning and evidence, it helps the audience understand and accept the argument.

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What is a common use of Ethos in advertising?

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Using celebrity endorsements to leverage their credibility and influence.