L4 BHAV2204

Which micro-moment do you experience most often when searching for a new place to dine in Malaysia?”

• • I want to know – Searching for info or reviews (e.g., looking up new nasi lemak spots on Google)

• • I want to go – Finding the location or checking Waze/Google Maps

• • I want to do – Looking up how to do something (e.g., a recipe or how to order via a food delivery app)

• 1. I want to buy – Ready to purchase or order (e.g., placing a food delivery order on GrabFood or Foodpanda)

You’re scrolling through Instagram and see a sponsored post from a local skincare brand like Safi or Nutox. You click through to read more about the product’s ingredients and benefits.
Question: “Which micro-moment does this behavior best represent?”

• • I want to know – Searching for more detailed product info or reviews.

• I want to go – Looking for a nearby physical store to test or purchase.

• I want to do – Seeking tutorials or ‘how-to’ routines for using the skincare product.

• I want to buy – Ready to proceed with checkout or add to cart immediately.

You’re at a mall in Kuala Lumpur and see a sign that says there’s a special RM10 cash-back promotion for using Touch ’n Go eWallet at a café. You quickly open the app to verify the offer details.
Question: “Which micro-moment captures the user’s immediate need here?”

• I want to know – Wanting detailed info about the promotion (validity, steps, etc.).

• I want to go – Using the app to find which mall locations are eligible.

• I want to do – Looking up how to redeem the promo.

• 1. I want to buy – Deciding on the spot to purchase or redeem the offer because of the cash-back incentive.

You’re marketing a new bubble tea chain targeting Malaysian college students aged 18–24. You’ve gathered information about their social media habits, daily schedules, and price sensitivities.
Question: “Which aspect is most crucial to highlight when mapping a persona for these college students?”

• • Lifestyle & Routine – Busy class schedules, late-night study sessions.

• • Budget & Spending Power – Limited disposable income, but willing to splurge occasionally.

• • Preferred Channels – Heavy social media usage (Instagram, TikTok).

• 1. Values – Health-conscious vs. trend-focused vs. variety-seeking.

“In one or two words, how would you describe your most recent ‘I want to buy’ micro-moment on an online platform like Shopee or Lazada (e.g. recent 3.3 SALE?”

Mapping Customer Persona: “In one or two words, how would you describe a typical Malaysian cafe hopper persona that loves trying new cafe experiences