Exploring Research Methodology

What is the main difference between qualitative and quantitative research?

• Qualitative research uses numerical data, while quantitative research is narrative.

• Qualitative research is descriptive and exploratory, whereas quantitative research is statistical and seeks to quantify relationships.

• Qualitative research focuses on large sample sizes, whereas quantitative research is small-scale.

• Qualitative research is always more reliable than quantitative research.

Name two types of sampling methods used in research.

• Systematic sampling

• Random sampling, Stratified sampling

• Cluster sampling

• Convenience sampling

What is the purpose of using random sampling?

• To eliminate bias in data collection

• To increase the size of the sample population

• To ensure every individual is surveyed

• The purpose of using random sampling is to obtain a representative sample from a population.

Describe the concept of convenience sampling.

• Convenience sampling involves random selection of participants from a large population.

• Convenience sampling requires a strict set of criteria for participant selection.

• Convenience sampling is a technique used to ensure a representative sample of the entire population.

• Convenience sampling is a method of selecting samples based on their easy availability and proximity to the researcher.

What are the key characteristics of qualitative research?

• Strict adherence to predetermined hypotheses

• Emphasis on large sample sizes

• Key characteristics of qualitative research include context focus, depth of understanding, flexibility, and emphasis on participant perspectives.

• Focus on numerical data analysis

List three common data collection methods.

• Data mining

• Case studies

• Focus groups

• Surveys, interviews, observations

What is the role of surveys in data collection?

• Surveys are primarily used for marketing purposes only.

• Surveys play a crucial role in data collection by systematically gathering information from respondents.

• Surveys are a form of entertainment for respondents.

• Surveys do not provide any valuable data for analysis.

Explain the difference between primary and secondary data.

• Primary data is original data collected for a specific purpose; secondary data is previously collected data used for analysis.

• Primary data is less reliable than secondary data; secondary data is more accurate.

• Primary data is always quantitative; secondary data is always qualitative.

• Primary data is collected from existing sources; secondary data is collected through experiments.

What is a focus group and how is it used in research?

• A focus group is a qualitative research method used to gather insights from a small group of people through guided discussions.

• A focus group is a method for individual interviews to gather personal opinions.

• A focus group is a type of survey conducted online.

• A focus group is a quantitative research method for statistical analysis.

Identify one ethical consideration when conducting research.

• Confidentiality of data

• Researcher bias

• Data fabrication

• Informed consent