Quiz 1 (PRELIM) MID ENTREP

LAST NAME:

FIRST NAME:

What is a recommended way to handle negative feedback for a service business?

• Ignore it
• Delete negative comments
• Argue with the customer
• Respond politely and resolve the issue
• None of the Above

Why are customer testimonials effective in service marketing?

• They reduce service costs
• They act as social proof to build trust
• They allow for higher pricing
• They discourage competitors
• None of the Above

What is an effective way to follow up with customers after a service?

• Ignore them after the sale
• Ask them to buy again immediately
• Offer discounts only
• Send a thank-you message and request feedback
• All of the Above

Which of the following should service businesses avoid?

• Building credibility
• Offering free consultations
• Overpromising service results
• Using customer feedback
• All of the Above

Which of these is NOT a recommended practice in service marketing?

• Highlighting customer success stories
• Offering value-added services
• Using fake reviews
• Being transparent about pricing
• All of the Above

What type of content is effective for service marketing?

• Irrelevant blog posts
• Educational and helpful content
• Clickbait headlines
• Unsolicited emails
• All of the Above

What is a benefit of using referral programs in service marketing?

• It discourages new customers
• It increases advertising costs
• It incentivizes satisfied customers to refer others
• It complicates the sales process
• All of the Above

What is one 'Do' mentioned in marketing a service business?

• Be transparent
• Overpromise results
• Use misleading ads
• Ignore feedback
• All of the Above