06. Smart bidding

What strategy should a client choose if he wants as many conversions as possible?

• Maximize conversions

• target CPA

• manual CPC

• Target impression share

• Maximize conversions value

What strategy should a client choose if he wants as higher average basket size as possible?

• Maximize conversions

• target CPA

• manual CPC

• Target impression share

• Maximize conversions value

What strategy should a client choose if he wants to get the conversions within specific cost?

• Maximize conversions

• target CPA

• manual CPC

• Target impression share

• Maximize conversions value

What strategy should a client choose if he wants as much traffic as possible?

• Maximize conversions

• target CPA

• Maximize clicks

• Target impression share

• Maximize conversions value

Which strategy demands value tracking on the account?

• Maximize conversions

• target CPA

• Maximize clicks

• target ROAS

How many conversions do we need before using Target ROAS bidding?

• 15 conversions in the past 30 days

• 25 conversions in the past 30 days

• 50 conversions in the past 30 days

• 15 conversions in the past 15 days

What strategy should a client choose if he wants to get 5 times more revenue that he invested?

• Maximize conversions

• target CPA

• Maximize clicks

• target ROAS

• Maximize conversions value

Which strategy would you recommend to an eCommerce client who does NOT track value?

• Maximize conversions

• manual CPC

• Target impression share

• Maximize conversions value