Q4-L1 (Marketing)

is building a long-term relationship with the customers.

It is to create, maintain, and strengthen connections to give long-term value and measure its success through providing long-term customer satisfaction.

It is developed and implemented by every department.

It is when a salesperson approaches a customer to sell the product or service.

It is known as direct marketing.

It happens when a salesperson encourages customers who bought the product to contact the company for any concern or suggestions.

It is when a salesperson contacts customers after sales to ensure that the customer is satisfied or has encountered any problems.

It is when the company regularly contacts its customers for feedback to help improve performance.

It is when the company continuously interacts with its customers to improve overall performance and discover ways to deliver better value.

Relationship marketing aims to develop an important asset called the _______.