Sports Marketing Review Chap 1

Promotion is...

• Common characteristics of a group, such as age, marital status, gender, and income level

• Influencing how people choose to spend their time and money on entertainment

• The number of viewers a program attracts

• Ways to make customers aware of products and encourage them to buy

Entertainment is...

• Ways to make customers aware of products and encourage them to buy

• The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or artist

• Using sports to market products

• Some type of performance that people are willing to spend their money and free time to watch

3 out of 4 are parts of the seven basic marketing standards... Which one is NOT associated with the basic marketing standards?

• Channel Management

• Pricing

• Marketing Information Management

• Sales

• All are associated with the seven basic marketing standards....

Gross impression is...

• Describes how a business combines the four marketing elements of product, distribution, price, and promotion

• The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or artist

• Ways to make customers aware of products and encourage them to buy

• Amount of money individuals have available to spend after paying for life's necessities and other fixed expenses

Marketing is...

• Involves the locations and methods used to make products available to customers

• What a company offers to customers to meet needs

• The creation and maintenance of satisfactory exchange relationships

• Ways to make customers aware of products and encourage them to buy

Sports marketing is...

• Using sports to market products

• Describes how a company combines the four marketing elements of product, distribution, price, and promotion

• Involves the locations and methods used to make products available to customers

• Common characteristics of a group, such as age, marital status, gender, and income level

3 out of 4 are parts of the seven basic marketing standards... Which one is NOT associated with the basic marketing standards?

• Product/Service Management

• Promotion

• Market Planning

• Core Marketing

• All are associated with the seven basic marketing standards....

Demography is...

• Involves the locations and methods used to make products available to customers

• Common characteristics of a group, such as age, marital status, gender, and income level

• Describes how a business combines the four elements of marketing: product, distribution, price, and promotion

• Using sports to market a product

The product is...

• Ways to make customers aware of products and encourage them to buy

• What a company offers to customers to meet needs

• The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or artist

• The amount customers pay for products

The Marketing Mix is...

• Describes how a company combines the four marketing elements of product, distribution, price, and promotion

• Influencing how people choose to spend their time and money on entertainment

• The amount customers pay for products

• What a company offers to customers to meet needs