Review Quiz 1.06 through 1.10

The basis for the licensing process is:

• manufacturing

• trademarked property

• sponsorship

• the fans

What might a sports organization offer a business to encourage that business to sponsor an event?

• Naming rights

• Partial ownership

• Percent of profits

• Free advertising

Why do some businesses pay college and high school sport teams to wear a manufacturer's clothing?

• To influence other students

• To give testimonials

• To make positive statements

• To serve as spokespersons

An athlete, a team, or a league are examples of:

• sports entities

• sponsorship

• television documentaries

• private enterprise

Which of the following are the most important considerations when designing a basketball team's logo:

• Mascot and team size

• Team colors and team name

• Team name and team size

• Location and mascot

The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain:

• financial accountability

• image extension

• brand awareness

• market segmentation

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it:

• usually increases spectator fan-base loyalty levels

• is the least expensive way to create name recognition

• reduces the need to engage in other promotional activities

• provides exclusivity and has potential to maximize exposure

Which of the following statements is true regarding sports marketing:

• Corporations sponsor sporting events to decrease their brand recognition.

• The distribution of licensed sports apparel is an effective way to create team and brand awareness.

• The use of high-profile athletes to endorse products does not increase brand recognition.

• Sports marketing encompasses only the radio and television media.

What must a celebrity endorsement always reflect?

• Findings of the business

• Beliefs of other advertisers

• Experiences of most customers

• Honest opinion of the endorser

Hanes pays a fee to Michael Jordan to appear in its television commercials. This is an example of:

• licensing

• endorsing

• sponsorship

• 
  branding