Principles of Marketing

The consumer looks for different laptop models, reads reviews, and compares specifications online.

• Need Recognition

• Information Search

• Evaluation of Alternatives

• Purchase Decision

The consumer uses the new laptop and assesses if it meets their expectations.

• Need Recognition

• Post-purchase Evaluation

• Evaluation of Alternatives

• Purchase Decision

The consumer contacts customer service if there are any issues.

• Need Recognition

• Post-purchase Evaluation

• Evaluation of Alternatives

• Purchase Decision

The consumer creates a list of pros and cons for each laptop model they are considering, and weighs the importance of each feature.

• Need Recognition

• Information Search

• Evaluation of Alternatives

• Purchase Decision

A consumer realizes their old laptop is too slow for their work requirements.

• Need Recognition

• Information Search

• Evaluation of Alternatives

• Purchase Decision

The consumer leaves a review online.

• Need Recognition

• Information Search

• Post-purchase Evaluation

• Purchase Decision

The consumer decides on a specific laptop model and buys it either online or from a physical store.

• Need Recognition

• Information Search

• Evaluation of Alternatives

• Purchase Decision

The consumer recommends the product to his friends or families.

• Need Recognition

• Post-purchase Evaluation

• Evaluation of Alternatives

• Purchase Decision

A consumer sees a TV commercial about a new smartphone.

• Interest

• Awareness

• Evaluation

• Adoption

• Trial

The consumer buys the new smartphone and begins using it for communication, entertainment, and work.

• Interest

• Awareness

• Evaluation

• Adoption

• Trial