Chapter 13 Quiz

Define product as one primary P of the marketing mix.

• Product is a tangible item offered to meet a need or want.

• Product refers to the price set for a good or service.

• Product is the place where goods are sold.

• Product is the promotion strategy used to market a good.

Product planning involves:

• Creating a product roadmap

• Analyzing market trends

• Setting product goals

• All of the above

The purpose and scope of product/service management is to:

• ensure product quality and customer satisfaction.

• increase production costs and reduce efficiency.

• limit the product's market reach.

• focus solely on product design.

What is product planning?

• A process of defining the marketing strategy for a product

• A method to increase production efficiency

• A technique for financial forecasting

• A way to manage customer relationships

What is product mix?

• A combination of all the products and services a company offers.

• A single product offered by a company.

• The price range of a company's products.

• The marketing strategy of a company.

What is product line?

• A type of product

• A marketing strategy

• A distribution channel

• A pricing model

What is product item?

• A tangible good that is offered to the market

• A service provided to customers

• A digital asset

• A marketing strategy

What is product depth?

• The variety of products offered by a company

• The number of variations within a product line

• The total number of products a company offers

• The range of prices for a product line

What is product width?

• The width of a product is the measurement from one side to the other.

• The width of a product is the measurement from top to bottom.

• The width of a product is the measurement from front to back.

What is product mix strategy?

• A strategy to diversify product offerings

• A method to reduce production costs

• A technique to improve customer service

• A plan to increase employee satisfaction