Chapter 13 Quiz
Quiz
•
Business
•
11th Grade
•
Practice Problem
•
Hard
Norma Bustos
FREE Resource
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57 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define product as one primary P of the marketing mix.
Product is a tangible item offered to meet a need or want.
Product refers to the price set for a good or service.
Product is the place where goods are sold.
Product is the promotion strategy used to market a good.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product planning involves:
Creating a product roadmap
Analyzing market trends
Setting product goals
All of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The purpose and scope of product/service management is to:
ensure product quality and customer satisfaction.
increase production costs and reduce efficiency.
limit the product's market reach.
focus solely on product design.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is product planning?
A process of defining the marketing strategy for a product
A method to increase production efficiency
A technique for financial forecasting
A way to manage customer relationships
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is product mix?
A combination of all the products and services a company offers.
A single product offered by a company.
The price range of a company's products.
The marketing strategy of a company.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is product line?
A type of product
A marketing strategy
A distribution channel
A pricing model
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is product item?
A tangible good that is offered to the market
A service provided to customers
A digital asset
A marketing strategy
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