Chapter 13 Quiz

Chapter 13 Quiz

11th Grade

•

57 Qs

quiz-placeholder

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Chapter 13 Quiz

Chapter 13 Quiz

Assessment

Quiz

•

Business

•

11th Grade

•

Practice Problem

•

Hard

Created by

Norma Bustos

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57 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define product as one primary P of the marketing mix.

Product is a tangible item offered to meet a need or want.

Product refers to the price set for a good or service.

Product is the place where goods are sold.

Product is the promotion strategy used to market a good.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product planning involves:

Creating a product roadmap

Analyzing market trends

Setting product goals

All of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The purpose and scope of product/service management is to:

ensure product quality and customer satisfaction.

increase production costs and reduce efficiency.

limit the product's market reach.

focus solely on product design.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is product planning?

A process of defining the marketing strategy for a product

A method to increase production efficiency

A technique for financial forecasting

A way to manage customer relationships

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is product mix?

A combination of all the products and services a company offers.

A single product offered by a company.

The price range of a company's products.

The marketing strategy of a company.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is product line?

A type of product

A marketing strategy

A distribution channel

A pricing model

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is product item?

A tangible good that is offered to the market

A service provided to customers

A digital asset

A marketing strategy

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