CO4 EVALUATION

What is the primary purpose of Facebook Page Insights for a social advocacy page?

• To automatically increase the number of page followers

• To track audience engagement and improve advocacy reach

• To send automated messages to all page visitors

• To create new advocacy campaigns without user input

Which metric in Facebook Page Insights refers  to the total views of your Facebook Page, including by people not logged into Facebook?

• Page Views

• Post Reach

• Actions on Page

• Page Followers

Why is tracking website/page analytics important for an advocacy campaign?

• It helps advocacy groups understand audience behavior and improve engagement

• It ensures that all posts go viral without effort

• It eliminates the need to create compelling content

• It allows organizations to delete negative feedback

Which of the following describes "Post Reach" in Facebook Page Insights for an advocacy page?

• The number of people who saw the advocacy posts at least once

• The number of new page likes from supporters

• The total number of clicks on a specific post

• The number of times a page was previewed by visitors

How can Facebook Page Insights help improve the impact of an advocacy campaign?

• By providing data on audience engagement and post effectiveness

• By automatically promoting posts to non-followers

• By eliminating the need for community engagement

• By preventing users from unfollowing the page