Media Sectors for Promotional Campaign

Identify two appropriate media sectors, other than digital publishing, that could be used for the promotional campaign.

• Film, Comic

• Film, Print publishing

• Graphic Novel, Comic

• Radio, Animation

Identify products produced by the digital publishing sector.

• eBook, Digital signage, Web banner, Icon

• eBook, Web banner, Comics

• Comics, eBook, Graphic Novels

• Web banner, Newspapers, Magazines

Which of the following roles is responsible for creating engaging text for printed advertisements?

• Script writer

• Copywriter

• Animator

• Graphic designer

Identify appropriate products, other than a TV advert or static digital advert, that could be used to promote the clothing range.

• Audio, eBook, Internet

• Audio, Billboard advert, Digital image

• Music, Podcast, Social media post

• Podcast, Audio, Magazine

In video resolution, SD stands for

• Silly Definition

• Standard Director

• Standard Definition

• Square Definition

What is the complete phase of production for a script?

• Post production

• Pre production

• Pre-production & Production

• Pre production, production & Post production

Identify one category of audience segmentation, other than age and gender.

• Ethnicity

• Director

• Gamer

• Education

Identify two ways websites use interaction to engage audiences.

• Hotspot, Audio

• Navigation bars, Video

• Click, Text

• Button, Drag and drop

Identify one type of audio that is used to engage audiences in digital games.

• Speaking effects

• Orchestra

• Sound effects

• Dialogue

This is a written document that includes ideas connected by lines. What am I?

• Moodboard

• Mindmap

• Script

• Storyboard