Integrated Marketing Communications Quiz

In the communications model, an animated spokesperson character in a commercial is the:

• sender.

• transmission device.

• decoder.

• receiver.

When Sean shops for an automobile, which are the senders in the communication process?

• Honda and Toyota

• NBC and CSPAN

• The New York Times and the Chicago Sun Times

• A website and social media

In the communication process, a television signal containing a commercial is the:

• sender.

• transmission device.

• decoding system.

• noise or clutter in the model.

In the communication process, feedback is:

• a sales pitch recited by a salesperson.

• the database manager finding a statistical oddity.

• a social media network.

• a purchase decision by a consumer.

In the communication process, the items that carry the message from the sender to the receiver are:

• encoding processes.

• decoding processes.

• transmission devices.

• feedback devices.

A consumer sees a billboard while driving. The driver is the:

• encoding device.

• decoding device.

• transmission device.

• receiver.

When a song is being prepared by a performer to be part of an advertising message, what is taking place?

• encoding

• transmission

• decoding

• feedback

As a person smells the fragrance of a perfume attached to a magazine advertisement. What is taking place?

• encoding

• transmission

• decoding

• feedback

A person who receives 20 Twitter messages sent by celebrities endorsing products is experiencing which part of the communications model?

• sending

• encoding

• decoding

• noise

Kodak's marketing team identifies a group of people who are most likely to use the company's new digital photo technology and create advertisements specifically for them. In a communications model, these individuals are:

• senders.

• decoders.

• receivers.

• subjects.