Integrated Marketing Communications Quiz

Integrated Marketing Communications Quiz

University

86 Qs

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Integrated Marketing Communications Quiz

Integrated Marketing Communications Quiz

Assessment

Quiz

Social Studies

University

Practice Problem

Hard

Created by

Adiza Musah

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86 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the communications model, an animated spokesperson character in a commercial is the:

sender.

transmission device.

decoder.

receiver.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When Sean shops for an automobile, which are the senders in the communication process?

Honda and Toyota

NBC and CSPAN

The New York Times and the Chicago Sun Times

A website and social media

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the communication process, a television signal containing a commercial is the:

sender.

transmission device.

decoding system.

noise or clutter in the model.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the communication process, feedback is:

a sales pitch recited by a salesperson.

the database manager finding a statistical oddity.

a social media network.

a purchase decision by a consumer.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the communication process, the items that carry the message from the sender to the receiver are:

encoding processes.

decoding processes.

transmission devices.

feedback devices.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A consumer sees a billboard while driving. The driver is the:

encoding device.

decoding device.

transmission device.

receiver.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a song is being prepared by a performer to be part of an advertising message, what is taking place?

encoding

transmission

decoding

feedback

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