ISGLM - Pathos, Logos, Ethos - Advertising

The commercial uses a heartwarming family scene to create an emotional bond with viewers.

• Pathos

• Logos

• Ethos

The ad features a renowned watchmaker explaining the precision behind each Rolex

timepiece.

• Pathos

• Logos

• Ethos

The advertisement highlights the advanced materials used in Cartier’s watches to show their

durability.

• Pathos

• Logos

• Ethos

The commercial includes testimonials from satisfied, high-profile customers.

• Pathos

• Logos

• Ethos

The ad emphasizes how Cartier’s designs are inspired by centuries of tradition and

craftsmanship.

• Pathos

• Logos

• Ethos

The advertisement includes a visually stunning scene of the watch sparkling under different

lighting conditions, emphasizing its beauty.

• Pathos

• Logos

• Ethos

The ad explains how Rolex watches are tested to meet the highest standards of quality.

• Pathos

• Logos

• Ethos

The commercial uses a soft, soothing voiceover to create a sense of calm and luxury.

• Pathos

• Logos

• Ethos

The ad shows an athlete wearing a Rolex while achieving great success, linking the product

to achievement and excellence.

• Pathos

• Logos

• Ethos

Cartier's ad discusses the precision mechanics and innovations that go into each watch's

design.

• Pathos

• Logos

• Ethos