ISGLM - Pathos, Logos, Ethos - Advertising
Authored by Alexandre Delcourt
English
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The commercial uses a heartwarming family scene to create an emotional bond with viewers.
Pathos
Logos
Ethos
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ad features a renowned watchmaker explaining the precision behind each Rolex
timepiece.
Pathos
Logos
Ethos
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The advertisement highlights the advanced materials used in Cartier’s watches to show their
durability.
Pathos
Logos
Ethos
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The commercial includes testimonials from satisfied, high-profile customers.
Pathos
Logos
Ethos
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ad emphasizes how Cartier’s designs are inspired by centuries of tradition and
craftsmanship.
Pathos
Logos
Ethos
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The advertisement includes a visually stunning scene of the watch sparkling under different
lighting conditions, emphasizing its beauty.
Pathos
Logos
Ethos
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ad explains how Rolex watches are tested to meet the highest standards of quality.
Pathos
Logos
Ethos
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