Marketing and Advertising

What is the main difference between marketing and advertising?

• Marketing is a broader process that includes advertising.

• Advertising is more effective than marketing.

• Advertising is free, while marketing is paid.

• There is no difference; they are the same.

What does "branding" mean in marketing?

• A strategy to lower prices.

• The management and creation of a brand.

• A type of social media advertising.

• A process to remove products from the market.

What is one objective of digital marketing?

• Eliminate competition.

• Reduce production costs.

• Limit the use of social media.

• Increase a brand’s online visibility.

What type of advertising uses celebrities to promote products?

• Remarketing.

• Influencer marketing

• Company marketing.

• Native advertising.

What is a "target audience" in marketing?

• The ideal group of consumers for a product or service.

• The number of website visits.

• The amount of paid ads on social media.

• A strategy to eliminate competitors.