Lesson 9_Public Opinion and Media

opinion poll

• A method of measuring public opinion by asking questions of a random sample of people and using their answers to represent the views of the broader population

• A survey conducted to determine the popularity of a political candidate

• A technique used to analyze market trends and consumer behavior

• A statistical method for predicting future events based on past data

margin of error

• a measure of the accuracy of an opinion poll

• a statistical term for the average deviation

• a method for calculating sample size

• a technique for data visualization

framing

• the way in which information is presented to the audience, influencing their perception and interpretation

• a technique used to create a visual representation of data

• a method for organizing thoughts and ideas

• a strategy for persuading an audience through emotional appeal

political socialization

• the process by which people form their political values and attitudes

• a method of voting in elections

• the influence of media on public opinion

• the study of political systems and structures

public opinion

• the sum of many individual opinions, beliefs, or attitudes about a public person or issue

• a survey conducted to measure the popularity of a political figure

• the collective decision made by a governing body

• the influence of media on individual thoughts

mass media

• means of communication that reach a large audience

• a type of social media platform

• a form of personal communication

• a method of advertising to individuals

spin

• the deliberate shading of information about a person or an event in an attempt to influence how it is reported in the media

• a technique used to enhance the visibility of a product in advertisements

• the process of rotating an object around an axis

• a method of storytelling that emphasizes emotional appeal

opinion journalism

• the expression of personal views and opinions in the news media, with little or no attempt to make that coverage objective.

• a type of journalism that focuses solely on factual reporting without any personal bias.

• the practice of reporting news events as they happen, without any editorializing.

• a form of journalism that aims to provide balanced perspectives on controversial issues.

media bias

• real or imagined prejudice that is thought to affect what stories journalists cover and how they report those stories

• a technique used by journalists to ensure objectivity in reporting

• the practice of sensationalizing news stories to attract more viewers

• the tendency of media to focus solely on entertainment rather than news

mudslinging

• emphasizing the negative aspects of an opponent or policy; a feature of negative campaigning

• a strategy to promote positive aspects of a candidate

• a method of public speaking to persuade voters

• a technique used to gather support through social media