Understanding Rhetorical Appeals

What does ethos refer to in persuasive writing?

• Emotional appeal

• Credibility appeal

• Logical appeal

• Statistical evidence

Which of the following is an example of pathos?

• A statistic that shows the percentage of people affected by a disease

• A heartfelt story about a survivor’s struggle

• A quote from a respected expert

• A logical argument outlining the benefits of a policy

In advertising, which technique uses logos?

• Testimonials from satisfied customers

• An emotional story about a product

• Data showing improved performance from using the product

• A celebrity endorsement

Which statement best illustrates ethos?

• “I was once in your shoes, and I know how it feels.”

• “Studies show that exercise improves mental health.”

• “Because I am a doctor with 20 years of experience…”

• “Imagine feeling more energetic every day!”

Pathos primarily aims to:

• Appeal to the audience's logic

• Establish credibility

• Evoke emotional responses

• Provide factual information

When an author uses facts and statistics to support an argument, they are primarily appealing to:

• Ethos

• Pathos

• Logos

• None of the above

An advertisement shows a dog being rescued from a shelter to appeal to viewers' emotions. This is an example of:

• Logos

• Ethos

• Pathos

• Rhetorical question

Which of the following statements is an example of logos?

• “You should trust me because I have a PhD.”

• “If we reduce plastic use, we will save marine life.”

• “Think of how happy you will feel after helping others.”

• “Many people feel that this is the right choice.”

What does the term 'rhetorical appeals' refer to?

• The strategies used to convince an audience

• The emotional responses elicited by a text

• The logical structure of an argument

• The credibility of the speaker

A speaker who discusses their qualifications to enhance their argument is using:

• Pathos

• Logos

• Ethos

• None of the above