Kinds and Types of Lead

What is the main function of the lead in a news story?

• To summarize the entire article

• To provide a detailed analysis

• To introduce the news story and answer reader's questions

• To entertain the reader

Which type of lead is used when the person involved is more prominent than the event?

• How Lead

• When Lead

• Who Lead

• What Lead

What type of lead is rarely used as the reader presumes the story to be timely?

• Where Lead

• How Lead

• When Lead

• Why Lead

Which lead begins with a clause that may be independent or subordinate?

• Clause Lead

• Participial Phrase Lead

• Infinitive Phrase Lead

• Prepositional Phrase Lead

What is an example of a novelty lead?

• Winning the development communication trophy

• Champion of District 1!

• Dressed in white Polo Barong

• With brooms and other cleaning equipment

What does 'on the record' mean in journalism?

• Information that can be used with attribution

• Information that is confidential

• Information that cannot be used

• Information that is anonymous

Which level of attribution means you cannot use the source's name or information?

• Anonymous

• Off the record

• Non-attributable

• On the record

What is the significance of 'prominence' in news?

• It relates to the importance of the names involved

• It highlights the drama in the news

• It refers to the uniqueness of the event

• It indicates the level of conflict in the story

What type of lead uses a startling statement to grab attention?

• Rhetorical Question

• Narrative Opening

• Startling Statement

• Quotation Lead

Which type of lead describes a person, place, or event to create a mental picture?

• Parody Lead

• Descriptive Lead

• Picture Lead

• Background Lead