UH BAB 3 MARKETING
Authored by Puji Hastuti
Other
11th Grade
Used 7+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Siklus hidup produk adalah suatu usaha untuk mengenali tahapan yang berbeda dalam Sejarah penjualan produk, adalah pengertian siklus hidup produk menurut …
Kotler
Tjiptono
Anderson
Zeithamin
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Produk yang memiliki nilai ekonomis pemakaian normalnya lebih dari satu tahun dinamakan produk …
Tidak tahan lama
Tahan lama
Jasa
Barang
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Barang yang dibeli atas dasar suatu merek dengan harga relative tinggi disebut …
Consumers good
Shopping goods
Specialty goods
Convenience good
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Makanan pokok adalah salah satu contoh …
Consumers good
Shopping goods
Specialty goods
Convenience good
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pakaian dan tas adalah salah satu contoh …
Consumers good
Shopping goods
Specialty goods
Convenience good
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Nama istilah tanda symbol desain warna gerak atau atribut lainnya yang diharapkan dapat memberi identitas dan diferensiasi terhadap pesaing dinamakan …
Merek
Lambang
Kombinasi
Komposisi
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Laporan rekening periodic, faktur untuk transaksi individual, mesin yang memperlihatkan jumlah rekening, dan self billing adalah …
Order taking
Billing
Bold
Balancing
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