
Understanding Marketing and Communication

Quiz
•
Business
•
9th Grade
•
Hard
Abdoulie Drammeh
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is the primary goal of marketing?
To identify and meet customer needs.
To focus solely on sales transactions.
To create advertisements only.
To increase product prices.
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Define recruitment in the context of business.
Recruitment is the process of terminating employees from a business.
Recruitment is the process of attracting and selecting candidates for employment in a business.
Recruitment refers to the internal promotion of existing employees only.
Recruitment is the evaluation of employee performance in a business.
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
How does effective communication impact stakeholder relationships?
Effective communication decreases collaboration among stakeholders.
Effective communication enhances trust and collaboration, strengthening stakeholder relationships.
Effective communication leads to misunderstandings and conflicts.
Effective communication has no impact on stakeholder relationships.
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What are the key objectives of stakeholder engagement?
Limit communication channels
The key objectives of stakeholder engagement are to build relationships, gather input, ensure transparency, and foster collaboration.
Reduce employee involvement
Maximize profits
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
List three methods used in marketing to attract customers.
Cold Calling
Billboard Marketing
Television Advertising
Social Media Marketing, Email Marketing, Content Marketing
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What role does social media play in recruitment?
Social media enhances recruitment by broadening reach, showcasing company culture, and facilitating candidate engagement.
Social media has no impact on candidate engagement.
Social media is primarily used for employee training.
Social media limits recruitment to local candidates only.
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Explain the importance of branding in marketing.
Branding is only important for large companies.
Branding has no impact on customer perception.
Branding is crucial in marketing as it establishes identity, builds loyalty, and differentiates products.
Branding is solely about creating a logo.
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