ENT Chapter 6 Test

First Name

Tags

CCSS.L.1.1B

CCSS.L.2.2C

CCSS.L.3.2D

Last Name

Tags

CCSS.L.1.1B

CCSS.L.2.2C

CCSS.L.3.2D

Agents and wholesalers are intermediaries that facilitate the flow of goods through direct channels of distribution.

• True
• False

Physical distribution includes all of the following except

• branding
• packaging of products
• transportation
• handling

Direct distribution channels move products directly from the manufacturer to the consumer.

• True
• False

Which of the following is NOT an example of a sales promotion?

• a coupon
• a radio advertisement
• a free sample
• a contest

Newspaper advertising is good for small firms because it targets a limited geographic area.

• True
• False

Tags

CCSS.RL.11-12.6

_______________ is designed to protect the product from the time it is produced until it is consumed.

• Wallpaper
• Packaging
• Distribution
• Channels

An online ad that changes the background of the page.

• banner ad
• wallpaper ad
• floating ad
• trick banner

Tags

CCSS.RI.11-12.8

CCSS.RI.2.8

CCSS.RI.4.5

CCSS.RI.7.8

CCSS.RI.6.8

If you have a local business that offers a service to consumers in your neighborhood, which of the following would be the best way for you to advertise?

• a commercial aired during the Super Bowl
• an advertisement in the local newspaper
• a billboard on a major interstate highway
• an advertisement on satellite radio